Conclusies uit deze studie:
- The most popular networks consulted for travel were TripAdvisor, 66%; Facebook, 34%; YouTube, 20%; and Twitter, 17%
- 48% of respondents intended to use social media to plan their next trip; about 25% said they would not;
- 35% of social media users wound up booking a different hotel after vetting that decision via social media;
- 15% changed their destination, airline or travel agency/tour company after consulting social media.
Zie:
Social Media Gains Ground on Travel Experts – http://t.co/ihRLxDxF





